More brands are turning to brochure printing services to market their business. In a highly competitive marketing environment, brochures differentiate themselves from the competition by creating meaningful and lasting relationships with their target audience. But for your booklet to truly make an impact, you must do your best to avoid 4 typographical mistakes. This guide outlines the most common booklet printing mistakes and provides tips on how to avoid them.
Mistake: bad design
One of the biggest mistakes brands make is creating poor brochure designs. Bad booklets contain too much information, conflicting colors, low-quality images, wrongly sized text, and more. People don’t want to read a poorly designed booklet!
If you’re planning on making your own brochures, it’s a good idea to spend some time crafting a good brochure design. In general, good booklets include brand fonts, clear headlines, matching colors, eye-catching graphics, and high-quality images. However, if you feel that you do not have the in-house expertise to create well-designed booklets, we recommend that you hire a graphic designer or design agency to help.
Mistake: not defining trim lines, bleed areas and quiet areas
When designing a booklet, be sure to include trim lines, bleed areas, and quiet areas. Failure to do so may result in incorrect printing of the booklet, a costly mistake! For example, important parts of the booklet may be cut off during the printing process if the design is not properly marked.
To ensure that your booklet prints correctly, you must clearly define crops, bleed areas, and margin areas in the design to be sent to the selected booklet printing service. The trim line indicates where the blade will be cut, the bleed area is a 3mm area, so there is a slight error on the blade so that important parts of the design are not removed during the printing process, and the quiet area is clean. 5mm space to keep the design from being overcrowded.
Mistake: Missing contact information
Businesses create brochures for a number of reasons. For example, booklets can help increase brand awareness and increase sales. But for a booklet to be truly effective, your readers must be able to reach you. Without easy access to contact information, people may lose interest and choose competitors.
Make sure your contact information, including phone numbers and email addresses, is located in various places within the booklet. Contact information should be easy for readers to find. Because the harder it is to find, the less likely your readers will be to engage with your business.
Mistake: Wrong Paper Type
A common mistake companies make when printing booklets is choosing the wrong type of paper. Also, choosing the wrong paper weight can be disastrous. For example, thin paper that does not have a suitable coating will tear very easily and the booklet will end up in the trash.
To make your booklets last longer, you should choose a paper type that is durable. Consumers are greatly affected by their senses, and high-quality paper that feels good to the touch increases the chances of picking up and reading a booklet. In general, the best paper for booklets is silk or glossy. Silk paper can be said to be somewhere between silk and matte, and provides a stunning finish perfect for text-heavy booklets. Glossy paper, on the other hand, provides a vivid, high-gloss finish ideal for image-heavy booklets.
For paper weight, a GSM between 130 and 170 GSM is ideal for the inner pages of a booklet. It’s thick enough not to tear easily, but not too thick to fit many pages inside the cover. For the cover, you should choose 170-200 GSM paper as the thick cover is more durable and can better protect the inner pages.
Summary: Avoid 4 Common Printing Mistakes
You invest a lot of time and effort into creating impactful brochures that promote your products and services. Don’t ruin your booklet by making one of the avoidable booklet printing mistakes! A bad booklet design with no cuts, bleed areas and quiet areas defined on the wrong type of paper with limited contact information is of no use to your brand. In fact, it can even have a negative impact because it makes your brand seem cheap and unreliable. You need to do your best to grab the attention of your customers and show that your brand is a product they can trust.