Sun. Jun 26th, 2022

Would you say how often customers come to your salon? For some, it may be as little as twice a year, but for others, a hair salon can be a second home with maintenance appointments almost every few weeks! As a hair salon owner, your relationship with your customers is very important to building trust and establishing repeatable habits.

Think for a moment about the kind of experience you want your establishment to provide to its customers. I think we can all agree that thinking of a bottle of beer or a glass of wine to offer in a positive version of this situation is definitely better!

Here in California, there is an increasing trend in hairdressers and barbers offering alcohol to enhance and take the salon experience to new heights.

The good thing about this is that, as of January 1, 2017, due to a change in the law, hairdressers and barbers will no longer have to hold a California liquor license.

In those establishments where zoning is allowed, the rules limit options to beer and wine. No other alcoholic beverages are allowed. You must hold the appropriate license. A complimentary beverage can serve up to 6 oz of wine or 12 oz of beer per customer.

Let’s take a look at some of the biggest and best reasons why serving alcohol at a hairdresser or barbershop is good for business.

  • It turns a simple hair appointment into a fun experience.

Adding a drink to your beauty reservation turns it into a fun experience that customers actually look forward to completing, rather than the cumbersome task of checking a list. It turns the process into more events being told after the fact!

  • Build positive vibes and connections with potential returning customers.

The simple act of serving up a delicious drink can create a positive atmosphere and memories that build good relationships with customers and encourage people to come back again and again.

  • In case of delay, give the customer something to do.

In crowded places like a fully booked hair salon, we can’t guarantee that appointments will be 100% on time, in which case each customer will enjoy a drink added. While waiting for the slot to finally become available. This kind of hospitality can give you an edge in what could be an annoying delay.

  • It has the potential to improve your social media status.

Most importantly for the strength and longevity of your business, something like a hairdresser’s drink menu can boost your online presence by sparking interest on social media. Pampering yourself with a glass of wine at the salon is something most people want to brag about on their Instagram and Snapchat accounts, and the more your business is talked about online, the more opportunities you have. It will be widespread in your community.

If your salon intends to serve alcoholic beverages, you may include alcohol in advertising and marketing materials. It offers a wide range of wines and beers to make it attractive and serves coffee, tea and cold beverages for non-alcoholic customers. Make deals with local liquor dealers (with related licenses) to get a better price than buying from a supermarket.

By admin

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